We are probably all at this point at the concensis that it is compleatly amazing, but we can't really think of it that way. Mostly its because its an add, its selling something to us, but really up front that was ok with me. Ryan McGinley made it and I saw it as just, well, he found a way to have someone paying him to make his art. And to get mass exposure, so that was cool. On top of that levi's is a company I like. I've worn levi's jeans all my life, my favorite pair currently is a dark blue of theirs. I also associate them with a jew in the san francisco gold rush, as bay area as sour doe bread. They were the less facion centric more roughing it jeans. I also have some respect for good comercials, thinking that our world is filled with adds, they pay for free tv and cheeper subway trips and all sorts of other things, and so if they have to be there anyway they might as well be beautiful
Parker didn't like the add because he now associated levis with hipsters, as they tend to co-opt anything that was at one time working class. He saw the add as a hipster add, and its quoting from walt witman only made it worse.
But really the only one that got to me was Jackie. She said don't you understand this is marketed twards us. To US. We didn't think we were a demographic at all, we tried to exist outsie the whole corprate add audience, as independants who buy things because they are good, not cause of marketing, who cannot be targeted. And we were targeted. This is an add that apeals destinctly to us and just us. And that is truly chilling. scary really. I don't know what to think of it. I'm going to keep buying levis (well, if I can ever aford them) but it is unsettling, they have the key, they found a hole in our armor that we didn't want to be there.
And as much as I try to be understanding and openminded and inclusive I cannot deny advertisments are evil. They are manipulative lying things that make you believe you have to buy certain products to have a certain identity. Axe deoterant is a fine example, it smells good. it smells pretty great if used in moderation, girls like how it smells. Except only fratty type guys use it because its marketed to them. If your a guy with a suit or someone who likes to concider youself evolved or sensitive you wont use axe. Because you don't want to appear fratty. Thats maketing getting to you. This is true of everyting
the body spins but i stay the same