I see a lot of adds everyday. Everyone does. Thats ok. They keep my subway cost down and my television free. The worst add in the world is a print add in subway cars sometimes. Its for housing in a building in brooklyn heights with a great view over the river to manhattan. I walk along the proanade there sometimes when I need to get my head clear or do some art so I can tell you its beautiful. The add states "The New Defenition Of View" and that you can obtain one of these condos for as little as $400,000. This is all dandy. I don't like the gentrification of the heights. I mean Bob Dylan used to live with them just a few blocks away from this new building on Montague Street in the basement down the stairs. There was music in the streets at night and revolution was in the air. But thats all mostly done I am thirty years late. And everywhere is gentrified what can you do? The other thing it says is "It Defines You Well". That slogan is on every add for this place. The other changes per add I think. It defines you well. fuck. how does your fucking apartment define you. my apartment says I'm a slob. it says I'm a slum dweller with no taste. perhaps I should have chosen a place with a better view. Fuck you. The lifestyle product is prbably the epitome of evil in my mind. These slacks say your easy going but serious when you need to be. This flannel, when worn with big glasses, says that you listen to TV On The Radio and are cooler then everone else. This Hendrix T and battered lether jacket says I'm going to be saying a lot of things about not makin em like this anymore. Its great. It takes away your responcibility to actualy just be easy going or cool or to know why TV On The Radio are brillient. Why should you even care? when you can get people to think that you are all those things. Why should you even care when you get to cast off someone without giving them a chance. You should try it sometime. Its lots of fun. Why get an actual personality? Who needs them? It s compacting people. Send your taylored suit to the interview, bring in a picture of your view for your resume. Because they should know everything they need to know about you from just that. Have you ever stoped to think how buying that product will define you?